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You have assessed the external forces of Bayer Crop Science. you will determine the success factors to develop a Bayer's Competitive Profile Matrix (CPM).
Tasks:
(1) Summarize what you have learned about Bayer Crop Science through your research.
(2) Describe the success factors to win in the crop science (biotechnology) market. Success factors mean required conditions that all players in a certain industry must satisfy to win or survive in the market.
(3) Develop your Competitive Profile Matrix (CPM) based on the collected information about the success factors. Explain why you think these are success factors. You do not need to find competitors for this CPM. You will develop a CPM only for Bayer Crop Science. Also, you do not need to put weight and rating.
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