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The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research and analysis of buying behavior, recommend where improvement is needed and explain your position. Be sure to include traditional media choices that will hit the target audience, also consider Internet and digital marketing. Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company? What ideas do you have for how this event can benefit humanity for the greater good? Lastly, indicate how you will measure and evaluate the success of the campaign. A minimum of three resources must be included to support your research.
What are the three main challenges for Wild Water? For each identified challenge, identify if it is internal or externally environmentally focused?
For retailers to earn a markup of 25 percent, what should the wholesale price be? For the wholesalers to earn a markup of 10 percent, what should the manufacturer's price be?
For any organization, there are five stages to go from noncompliance to full integration of sustainability into a company’s strategy and purpose. Identify a company or organization that is at the 4th or 5th stage find a link to an article or video th..
The neighborhood kids set up an outdoor lemonade stand in Maryland in February. What is the average customer waiting time in the queue?
What are the challenges inherent in virtual communication among team members? How might you, as a leader, improve virtual communication?
An Electronic Health Record System needs to be developed for a clinic that treats patients suffering from cancer. This clinic happens to be in a rural setting where most of the patients do not have health insurance coverage and depend heavily on Medi..
What are the phases in a traditional project life cycle? how does a project life cycle differ from a product life cycle? why does a project manager need to understand both?
Discuss the three models of management ethics and explain why it is critical to observe sound ethical practices in all stakeholder relationships.
BUS 220: Describe the organizational structure of ABCO Corporation. Which type of leadership power is Britney using?
List and explain two major challenges for new businesses
Before beginning any research, it is important to understand the various research strategies that are available to the researcher. Explore a possible organizational problem or topic that you would like to investigate. Create a PowerPoint presentat..
Xavier and Yvette have been paired up to analyze the needs of ZZZ Sleepers mattress stuffers.
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