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Develop a business plan
This assessment is a written submission exam and will be released in week 1 of the course.
Students are required to provide a report that will help them to develop a final business plan in the final assignment.
Analyse and develop at least the following points. Do some research on any element that you consider relevant for your project.
- What is your entrepreneur profile?
- What is the business opportunity? Why? What sort of research you did to explore it? What is your value proposition?
- Test your idea: Research the interest in your new product/service through market research.
- Analyse the market and the competitors? What is your competitive advantage? Define the product/service target.
- Define the product/service (characteristics, benefits, price). Define the business model.
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Describe governmental efforts to address market failure such as monopoly power, externalities, and public goods.
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Clearly identify what was done to rectify the issue and describe the impact to the project - Provide a specific example from your experience or from examples in the text where a change in scope can impact the project financials
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Instructors use the Grading System to assign the final grades based on the scores received by the students during the semester.
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