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Develop branding strategies for existing and new products

Assignment Help Marketing Management
Reference no: EM131213248

PART 1

PLEASE RESPOND THE FOLLOWING QUESTION NO LESS THEN 350 WORDS (ORIGINAL WORK, NO PLAGIARISM, 1 Reference

"Reflection" Please respond to the following:

Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course. Predict two (2) ways you will be able to apply these concepts to your current job and career in the future.

Give your opinion on the manner in which this course's learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

PART 2 Please generate an answer for the discussion that I will provide via massage (this discussion is from a only student that I have to reply back no less than 250 words) PLEASE FOCUS ON SOTHING GOOD OF THE DISCUSSION AND ADD SOME ADDITIONAL INFORMATION)(ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE)

COURSE LEARNING OUTCOMES

1. Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

2. Develop strategies to assess performance and achieve marketing goals.

3. Create an effective marketing plan.

4. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

5. Evaluate the basis for market segmentation and approaches to segmentation.

6. Evaluate target customer segments and positioning products within these segments.

7. Develop branding strategies for existing and new products.

8. Develop pricing strategies and distribution channels for products.

9. Analyze integrated marketing communications and its relationship to advertising strategy.

10. Evaluate marketing research tools involved in the marketing process.

11. Use technology and information resources to research issues in marketing management.

12. Write clearly and concisely about marketing management using proper writing mechanics.

Reference no: EM131213248

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