Develop brand equity for their products

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What is your understanding of the term: Brand Equity? How do marketers develop brand equity for their products/services relative to competition? Provide an example of a brand/product/service.

Reference no: EM13227987

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Develop brand equity for their products : What is your understanding of the term: Brand Equity? How do marketers develop brand equity for their products/services relative to competition? Provide an example of a brand/product/service.

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