Develop better marketing strategies

Assignment Help Business Management
Reference no: EM132919793

CONSIDER ETHICS AND SOCIAL RESPONSIBILITY He Sees You While You're Sleeping: Consumer Tracking Technology

Fitness trackers that function as pedometers, sleep trackers, and heart rate monitors have surfaced as popular gadgets for mainstream consumers. Dozens of smartwatch models are surging into the market, offering consumers a variety of wearable technology that can track their every motion. While many welcome the idea of using fitness trackers to improve health, others are concerned about the privacy implications. Many companies use tracking as a marketing research tool. Companies can use data uploaded from fitness trackers and smartwatches to understand consumer preferences and behaviors better. While these could result in useful recommendations for consumers, there is the fear that tracking may be used in situations such as retail stores without the user's consent.

Describe some ways that fitness tracking manufacturers can use the information they gather to develop better marketing strategies.

Assuming consent is granted, is it ethical for fitness tracking manufacturers to mine user data to influence their future behaviors?

What steps should companies like Jawbone take to secure the information of its users?

Reference no: EM132919793

Questions Cloud

Which measure useful in evaluating the efficiency : Which measure useful in evaluating the efficiency in the management of inventories is? Which is the primary goal of financial management
What networking capital means : If a venture costs Kshs. 37,910 and promises returns of Kshs. 10,000 per annum indefinitely compute the payback period. What Networking capital means
Theories of strategic leadership and strategic management : What are the framework and theories of strategic leadership and strategic management process
Extravagant executive compensation packages : Corporate America has been tying more and more of top executives' compensation to some measure of firm performance, in an effort to provide them with strong inc
Develop better marketing strategies : CONSIDER ETHICS AND SOCIAL RESPONSIBILITY He Sees You While You're Sleeping: Consumer Tracking Technology
Accelerating growth completes the picture : The acquisition of appropriate and on-time "information" is crucial. Therefore, the organizations are focusing more on integration. Keeping in view, a manager o
Maintain the patient records : Describe the process you would follow to set up and maintain the patient records least at least four steps you would carry out
How does quality management system : How does quality management system (QMS) define and measure quality outcomes?
What are the expected return and the standard deviation : If the probabilities of the healthy, soft, and recessionary states are 0.7, 0.2, and 0.1, respectively, then what are the expected return

Reviews

Write a Review

Business Management Questions & Answers

  Monitor sustainability performance records

It will be necessary to monitor sustainability performance records. What should be done if trends requiring remedial action are identified? 100-150 words.

  Percentage data to make a career choice implies

You do not consider just how many jobs are at play, just the percentages. Using this percentage data to make a career choice implies a/an:

  Estimate costs depending on the defined activities

In this discussion forum, you will define and discuss the steps to estimate costs depending on the defined activities and resources, and then define the budget and having the sponsor approve it. What steps do you think must be done when changes ar..

  Can you have a us management style in the given countries

Can you have a U.S. management style in these countries? In support of your answer, show how various issues would influence the success of multicultural teamwork.

  What is the expected return on portfolio

You have the following information about your stock portfolio. You own 4 ,000 shares of Stock A which sells for $ 16 with an expected return of 4 %.

  Potential impacts on customer satisfaction and safety

A defective product not only wastes materials and time, it may also threaten the consumer's safety. Research products that have been recalled in Canada

  Cultural impact questions

Cultural Impact Questions -explain what skills should you have in order to be successful in an international assignment

  Sum total of the values stored in the array

Prompt the user to enter 10 integers and fill a 1-dimensional array with these 10 integers. Add the integers stored in the array. Display the array and then the sum total of the values stored in the array.

  Define the four fundamental relationship forms

Define the four fundamental relationship forms. Provide examples of these four forms. Explain the two different types of trust and why trust is important.

  Evaluate in the role of distrust or trust in leaders

Critically evaluate in the role of distrust or trust in leaders both theoretically and pragmatically.

  How can a company build a solid partnership

How can a company build a solid partnership with their customers in project management

  Mistakes business leaders make in resource allocation

Which of these are the most potentially detrimental to the organization? Why? How can leaders avoid these mistakes?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd