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Develop as a social marketing campaign

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Assignment:

Overall Aim: Develop as a Social Marketing Campaign to address a real issue within the theme of Sustainability

Outline a Strategic Social Marketing Campaign design (in your preferred country context) for GENDER EQUALITY - the goals of United Nations Sustainability Development Agenda (SDG) to influence public behaviour change

To answer the following questions, briefly explain the focus of your intervention and outline the following components of a strategic social marketing campaign and related principles for success in your proposal and presentation.

(a) Description for GENDER EQUALITY Sustainability Development Goal

(b) Strategic social marketing campaign components

- Priority Audience Segment

Identify a segment and discuss how the campaign content could be modified to meet the specific needs of the segment. Elaborate why or how the suggested modification for customization is important to assure the success of the campaign.

Desired Behaviors

- Audience Insights: Barriers, Desired Benefits

The focus towards the public behavior change. What behavior you intend to change.

Marketing Intervention Tools to Help Citizen Behavior Change:

  • Product Strategies
  • Price Strategies
  • Place Strategies
  • Promotional Strategies

(c) Identify a theory and discuss the elements of the theory that can be used in the campaign you designed.

(d) By using the partnership analysis, identify TWO (2) possible partners in your campaign for the segment you proposed. Explain your selection.

(e) Suggest TWO (2) possible ways to fund your designed campaign for the segment you identified.

HELPFUL LINKS! :

Lee, N. R. (2020). Reducing the spread of COVID-19: A social marketing perspective. Social Marketing Quarterly, 26(3), 259-265.

The Action for the Sustainable Development Goals (to learn about the 17 United Nations SDGs)

Reference no: EM133230764

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