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A marketing team presents a children's cereal brand manager with the “Less Sugar” ad campaign for three of her brands. Large print and dynamic type on the package exclaiming “75% LESS SUGAR” will catch the parent’s eye and increase sales. Concerned about their children’s weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as the high sugar version, at best only10 fewer calories per bowl, so it offers no weight loss advantage. The brand manager’s immediate reaction is “This marketing campaign is unethical.” How can she be so sure of her judgment?
Develop an argument in which you take a position on this ad campaign (ethical/unethical), and support your position using concepts learned in class.
Analyze the three primary concerns confronting Thomas regarding the management of this project. Suggest a method of addressing each of the three concerns.
If the anticipated production volume is 1,000 units, compute the total cost of manufacturing and the total cost of outsourcing. What is the best decision?
Identify the many factors that affect decisions on location. Identify the many factors that affect decisions on a firms location strategy. Why is it important for a firm to have a location strategy?
Describe the advantages and disadvantages of the various methods of data collection. Compare and contrast the benefits of using qualitative and quantitative data collection methods as they apply to organizational development (OD).
Analyze the impact of revenue cycle on cash budget and the crucial impact on working capital. Discuss the various costs and their relationship to planning, budgeting, and control.
Wally and Beaver were general partners in a car dealership. Using the partnership name, Wally entered into a contract to purchase 30 used cars from Car Lots.
what are the dominant economic characteristics of the specialty baking market? does it appear that the insutrys prospects for growth and attractiveness profits are good?
Suppose that AlwaysRain Irrigations marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones.
As the marketing manager for the manufacturer of a new line of computer jump drives, Elucidate what strategy would you use to get your channel members to promote your product.
The Fed is concerned with interest rate levels and the possibilitiy of inflation. Given the gollowing information, calculate the expected inflation premiums over hte next three years.
What factors must be considered when implementing an innovative technology internally? What factors must be considered when implementing an externally acquired innovative techology? How do the implementaion issues differ? How are they the same?
All leaders need some degree of power to be effective, but more power is not always better.
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