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Develop appropriate promotional strategies

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Reference no: EM131514513

Understanding target consumers is always one of the most important things for the marketers to develop appropriate promotional strategies. However, consumers are changing every day so it has become much more difficult to understand them all. Please use your own experiences or examples to discuss the difference between today's and yesterday's consumers. Why are they changing? How have they changed? Why are they changing so fast? More importantly, how do these changes affect the way today's companies promote or market their products or services?

Reference no: EM131514513

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