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Homework: Sales Management and Strategy
Develop a detail business analysis report for the bellow case study.
A Spanish Hotels Chain company, a subsidiary of a Fortune 500 company, needed help building a plan to drive profitable growth over the next three years after the Covid19 period. The company enjoyed significant name recognition with customers, particularly with a holiday and rest stay. However, Airbnb is its main competitor.
Task
A consultant performed a rapid assessment and engaged company leadership in prioritizing the solutions:
Question 1. Develop and structure a sales team.Question 2. Develop service lines to exploit new market opportunities.Question 3. Establish the appropriate sales channels.Question 4. Overhaul marketing approach to differentiate the brand and generate warm leads.Question 5. Embed key accounts prospecting homeworks into annual planning.
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