Develop and sell a niche product

Reference no: EM132963659

BISY3004 E-Commerce and E-Business Application - Australian Institute of Higher Education

Case Study

Case studies assess students' understanding of concepts presented in weekly lectures and tutorials by researching and analysing real life situations. This is a group assignment.

In this assignment, students are required to identify a recent E-Commerce and E- Business idea and write a 1,500-word report.

Suggested topics (List is not restricted):
• E-Commerce store (choose any product)
• Teach online courses
• Online marketing service for businesses
• Start online clothing store
• Sell web hosting and domain services
• Virtual assistance service
• Build apps and websites
• Develop and sell a niche product
Following instructions must reflect in your writing -

Selling on the web
• Choose a revenue model and discuss why you have chosen that model for your e-business idea.
• Describe the characteristics of your revenue model.
• Discuss the web presence objectives and strategies to support your business idea. What are your plans to make your e-business website more accessible, user-centric, usable?
• Discuss your plans to increase customer loyalty and trust.

Marketing on the web
• Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea.
• Discuss your strategies to communicate different market segment.
• Discuss the identification of customer's characteristics as they move through the customer relationship life cycle.
• Discuss strategies for customer acquisition, conversion, retention.
• Discuss your ideas for customer relationship management.
• Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc).

Business-to-Business Activities: Improving Efficiency and Reducing Costs
• Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities.
• Discuss if you have any outsourcing and offshoring business strategies.
• How electronic data interchange works and how it has evolved using Internet technologies.
• Discuss your plans on supply chain management with internet technologies.

Social Networking, Mobile Commerce
• Discuss your strategies of using social networking tools in your online business activities.
• Discuss if you are going to use crowd funding platform.

Legal, Ethical and Tax
• Discuss how you are planning to work on legal, ethical and tax issues in your e-business.

Web Server Hardware and Software
• Discuss your plans on Web server, Operating Systems, Server Software, E-Mail management.
• Discuss your plans on Hardware you are going to use for your e-business.
• Discuss you are after cloud computing and content delivery networks for your e-business.

Software for E-Commerce
• Discuss the functions of your e-business/e-commerce software or website.
• Discuss web services, Customer relationship management, Knowledge management and supply chain management software you are going to use with your electronic commerce software/website.

E-Commerce Security
• Discuss the security concerns of your new e-business/e-commerce software/website.
• Discuss your security policy.
• Discuss implementation of security Web client computers, Server computers and Communication channels.

Attachment:- Case Study.rar

Reference no: EM132963659

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