Reference no: EM133146136

BSBCMM511 Communicate with influence

Assessment Task 1: Prepare and Present Organisational Mission, Vision and Values

Description:

Organisational mission and vision statements are foundation of the planning process as they reflect organisation's business intent, commitment and future direction.

In this assessment task, you will be required to develop and present mission and vision for an organisation of your choice in a leadership role play. Assume that your organisation is a start-up organisation and you feel the need to establish/re-enforce your organisation's mission and vision to set its purpose and future direction. You may assume the role of a senior manager or executive. The class audience will play the role of organisational stakeholders (multi-cultural) for the purpose of the task. The focus of this task is on the leadership aspect of your presentation. It is expected that;

You will prepare a formal presentation for delivery to organisational stakeholders
Assume your role as a senior manager (leadership role)
Presentation should be structured, consistent and maintain a logical flow of contents
Presentation delivery and style focussed on "persuading" the audience
Clear and focussed delivery, control of the subject matter and self-confidence
Interaction with the audience, allowing questions, feedback and comments

For the required context, you may use your existing or previous organisation as an example. Students who have not worked in an organisation may choose one of the known organisations or conceive their own organisation. However, due care must be taken to avoid plagiarism and use of ready materials from existing or public domain organisations. Originality must be maintained in all the works. Selection of organisation must be approved by the trainer/assessor.

Accordingly, complete the following;

Choose/conceive an organisation and complete the following;

Write a brief introduction of the organisation (1-2 paragraphs)
Develop a mission statement

Develop a vision statement
Core values and explanation of how the core values underpin the mission

Support your rationale behind these statements by providing a brief explanation, including the purpose and target audience.

Prepare and save the above as a draft for submission.

Presentation:

With a realisation that leadership presence and direction is required for conveying and establishing organisational mission and vision, make a formal presentation of your statements to the class audience (stakeholder role-play) in your role as a business leader.

Allow for question and answers and make notes of any critical feedback received. Duration: 15-20 minutes
Ensure that you develop and deliver your presentation assuming a multi-cultural organisational audience and maintain the required focus, attention and presentation style.

The presentation will take place in a scheduled classroom session.

Report

Write a brief report in a reflective style, outlining your experience, and what it would mean in a real- world leadership context (if you had to actually deliver it to a real-life audience). Discuss potential barriers to implement critical messages/organisational communication in your understanding, and based on your presentation experience, and, in a leadership, how would you overcome such barriers.

Include a brief summary of audience feedback received and how will it contribute to your own perception as a leader.

Assessment Criteria

The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work.

Organisation selection is appropriate and approved by the trainer/assessor
Organisation brief provides adequate information about the organisation and its activities
Mission statement is appropriately devised and indicative of organisation's business and purpose
Vision statement is appropriately devised and reflects long term direction of the organisation
Supportive explanation reflects understanding of development of mission and vision statements
Appropriate references are used where applicable
Discussed the purpose and context of the presentation
Presentation was structured and cohesive in content and layout
Effectively used a range of per presentation aids
Selected and maintained appropriate communication method and style based on audience orientation
Adopted and maintained a style reflective of a leadership role
Demonstrated the ability to pace, tone, and control the presentation based in audience reaction and response
Maintain eye contact and positive body language
Demonstrated, and was able to use, persuasive arguments and reasoning to convey and enhance key points and messages
Maintained interaction with the audience in respectful manner
Allowed for questions and provided satisfactory answers in a two-way process of communication
Provided a reflective report encompassing overall experience
Identified potential communication barriers in a real-life context and suggested strategies to overcome such barriers
Report includes an analysis of audience feedback
Discussed own leadership and communication development opportunities through reflection

Maintain and submitted all the required documents and records
Demonstrated knowledge of communication methods appropriate for multi-cultural and diverse audiences