Develop and justify a social campaign for an e-business

Reference no: EM132737252

Question: Develop and justify a social campaign for an e-business based on a customer journey evaluated in the first individual report. This pitch will be in the form of a 5-minute PowerPoint presentation to be viewed by the Senior Management of the e-business.

Where to find further guidance for this group work?

Throughout the module, we talked about social media and its role to ecommerce conversion rates and customer journeys. The following lectures, in particular, offer you further guidance for this group work:
- Lecture on (Ecommerce Design and Marketing)
- Lecture on (Online Retail and Services)
- Lecture on (Customer Journey)

Required

A group PowerPoint presentation slides,

A written transcript for each slide what would be said for each slide (with a time estimate for each slide) - in pdf format.

Reference no: EM132737252

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