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Purpose Background Account manager - primary manager over the entire account. Base Salary $72,000
Utilize current motivational theory to develop and justify a compensation strategy that aligns with your companies goals.
You have been hired as the new head of HR at a startup marketing company. The company builds websites primarily for businesses in the financial sector. The company is structures around individual accounts. Each account handles one business site from start to completion and is responsible for all activities in the development of the site. Typically an account team has the following roles:
Your company landed a large account for an major insurance company to redesign their aging website. The account will bring in more than $1.32 million to the company by the end of the project. Salaries account for $817,000 and company overhead accounts for $230,000. Comprehensive health care and retirement funding are provided for all employees as part of their base salary and should not be included in your strategy. The project is expected to take 1 year.
Task
Using one or more motivational theories, develop a strategy for the team that will motivate your team to excel on this project and on future projects. The teams salaries are fixed, so you will need to use the remaining money for incentives only. Make sure to explain the theory you are using and how it connects to the amounts you spend.
Grading Criteria
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