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Develop and implement the marketing plan

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Reference no: EM132419255

Develop and implement the marketing plan for this expansion with a detailed marketing plan and steps to implement it.

• US market Analysis:
Question1.What needs are being met by the products or services that they purchase?
 a.What are the benefits to the customers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.

Question2.  Who is involved in the purchase process? 
 a. Who are influencers?
 b. Who are buyers?
 c. Who are users?

Question3. How do customers pay? Describe payment plans, financing, banking arrangements, etc.

Question4. Where are the products or services sold and delivered, and what are the distribution channels?

Question5.  How often are the different types of the products or services purchased? Is there seasonality to sales?

Question6.  Is there any market regulation?
 a. Is there self-regulation?
 b. Do any federal or state regulations affect the company's US operations?

Question7.  What is the size of the market (in dollars and units)? What is the growth rate of that market?

Conduct a customer or market analysis for the U.S. market by researching businesses that would purchase solar panels and related products from companies such as Canadian Solar and their buying processes. Present your results in a five-page report.
Who would be involved in the decision-making process? Here, you will need to consider how B2B decisions differ from consumer decisions as businesses tend to use "Buying Centers" (groups of people). Also look at the distribution options or how/where solar panels are sold, whether they are sold throughout the year, the features customers look for, the financing, etc.


Attachment:- MBA640ProjectguidelinesSectionUSMarktAnalysist0Myassign11-18-19 - Copy.rar

Reference no: EM132419255

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