Reference no: EM132600191

SITXMPR007- Develop and implement marketing strategies

Worksheets

SECTION 1: COLLECT AND ANALYSE INFORMATION ON THE INTERNAL BUSINESS ENVIRONMENT

Q1: What are the three questions you need to confirm before you start planning your marketing strategies?

Q2: What does the term ‘environmental scanning' mean?

Q3: Give four examples of how the market is segmented.

Q4: List five sources you can access for information on the effectiveness of current and past marketing strategies.

Q5: Why is it important to review performance information?

Q6: What is a SWOT analysis and how can it help you plan for the future?

Q7: List three things you need to consider when assessing your establishment's current capabilities?

Q8: List three things you need to consider when assessing your establishment's current resources?

Q9: You're planning a marketing campaign and, through your research, identify that none of your staff have the skills in technology to put together your marketing flyer. What should you do?

Q10: Who needs to know about the internal business environment?

SECTION 2: COLLECT AND ANALYSE INFORMATION ON THE EXTERNAL BUSINESS ENVIRONMENT

Q1: Public demand for one of your services was at its peak six months ago. Recently, the demand has dropped off and you're considering removing the service from your website altogether. Which phase of the market is the service currently in?

Q2: List four ways a change in labour force or economic activity might affect your customers and the establishment you work in.

Q3: What is meant by ‘best practice' when analysing comparative market information?

Q4: How can you find out about emerging trends and developments?

Q5: How can you keep up to date with the legal requirements of your business? Provide three examples.

Q6: What does the term ‘ethical constraints' mean and how does it relate to marketing? (Briefly explain example)

Q7: How does environmental legislation impact on work practices?

Q8: Who needs to know about external market information?

SECTION 3: DEVELOP MARKETING STRATEGIES

Q1: What's the difference between marketing objectives, strategies and tactics? (Explain)

Q2: How does analysing the internal and external environment help you identify marketing opportunities? (

Q3: What are the 7Ps in the marketing mix? (List them)

Q4: List three benefits of internet marketing.

Q5: What is meant by the term ‘price penetration' when referring to marketing strategies?

Q6: A business that values customer service excellence has planned to reduce costs by employing inexperienced staff. This creates additional funding to use on large marketing campaigns. How might this decision affect the organisation?

Q7: What type of advertising is against the law? List two examples.

Q8: What is meant by the use of ‘ethical' marketing tactics?

Q9: Why is it important to consult with staff during the early stages of planning?

SECTION 4: PREPARE MARKETING PLAN

Q1: List the typical inclusions of a marketing plan.

Q2: What would you typically include under the ‘marketing tactics' component of your marketing plan?

Q3: What information would you typically include under the ‘marketing budget' component of your marketing plan? (List 5)

Q4: How many products would you need to sell to break even if the fixed cost to produce the product was $200 and the variable costs $5 per item? (Show your calculations for break even points)
The product is currently sold for $15.

Q5: Why should you allow staff to contribute to the marketing plan?

Q6: Who is responsible for approving marketing plans?

SECTION 5: IMPLEMENT AND MONITOR MARKETING ACTIVITIES

Q1: What should you refer to when implementing and monitoring marketing activities?

Q2: Unforeseen events can occur and change the course of your path and the likelihood of you achieving your marketing objectives. Provide two examples of such events.

Q3: You notice that things are simply not working out as you'd planned. What should you do? (Briefly)

Q4: What's the purpose of producing marketing reports?

Q5: List two types of software programs that can simplify the process of producing marketing reports.

Q6: What is the most effective way you can maintain the ongoing commitment and involvement of your staff?

SECTION 6: CONDUCT ONGOING EVALUATION

Q1: Why must the evaluation of marketing activities be an ongoing process?

Q2: Through your ongoing evaluation, you determine that things are not heading in the right direction, so you make some minor adjustments to your original plan. What is your next step?