Develop and implement a distribution strategy

Assignment Help Business Management

Reference no: EM13227684

Competency 305.6.2: Distribution Strategy Application - The graduate applies theories about distribution to develop and implement a distribution strategy.

Objective 305.6.2-05: Use appropriate criteria to select or refuse a potential intermediary for a distribution channel.

Given:

A car audio manufacturer has developed a car stereo system that incorporates the latest technology. The manufacturer has decided to use two distribution channels. One channel is to move the product from manufacturer to auto makers who will install the product in new cars. The second channel is to make the product available to consumers through electronics specialty stores. The manufacturer realizes that the channels will differ in terms of length and channel membership.

Task:

Write an essay (2-3 pages) addressing the following:

A. Discuss the importance of choosing appropriate channel members.

B. Identify and list at least 5 criteria that the manufacturer should use when evaluating potential intermediaries for the firm's distribution channels.

C. Discuss each criterion that the car audio manufacturer should use when evaluating potential intermediaries for the firm's distribution channels.

Type your work into a word processing document and submit it as an attachment to this task.

Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from sources, even if cited correctly. For tips on using APA style, please refer to the APA Handout web link included in the APA Guidelines section.

Reference no: EM13227684

Questions Cloud

How does squirrel cage induction machine differ from rotor : How does a squirrel cage induction machine differ from a wound rotor induction machine What are the advantages and disadvantages of each as a motor and as a generator

What is customer relationship management : What is Customer Relationship Management - CRM? Describe the four-step framework for one-to-one marketing that can be adapted to CRM marketing? Provide at least one or two examples. Aim for at least 250+ words to your post.

Discuss the differences between debt and equity : Discuss the differences between debt and equity (ownership) and when and why a person would prefer one over the other.

Explain the decomposition of h2o2 is complete : A solution contains 15mL 0.1 M KI, 15 mL of DI water and 5 mL o f3% H2O2. After the decomposition of H2O2 is complete, you titrate the solution with 0.1 M AgNO3. If the catalyst, I-, is not consumed in the reaction and is completely recovered, wha..

Develop and implement a distribution strategy : The graduate applies theories about distribution to develop and implement a distribution strategy.

Find probability that integrated circuits are counterfeit : Box 1 contains 1000 Integrated Circuits of which 10% are counterfeit. Box 2 contains 2000 Integrated Circuits of which 5% are counterfeit. Externally, all IC's look identical. Two integrated circuits are picked from a (single) randomly selected bo..

Critical analysis of selected strategic processes : A literature review of key theories of how strategy is developed and implemented, and the relationship between strategy, innovation and change

Analyze the three primary concerns confronting : Analyze the three primary concerns confronting Thomas regarding the management of this project. Suggest a method of addressing each of the three concerns.

Compute the work done if a gas is compressed : Calculate the work done if a gas is compressed from 8.1 L to 3.9 L at constant temperature by a constant pressure of 2.3 atm, and give your answer in units of joules.

User Account

All Pages