Reference no: EM131040313
CASE DESCRIPTION
You have been hired by a "nano-brewery" to assess its financial status and conduct market research to recommend how it could expand its products and establish its strategic goals. You will use the information about the company provided in this document as the basis for your evaluation and recommendations.
PROJECT INSTRUCTIONS
Using the company information found in this document, thoroughly evaluate the nano-brewery and present a 10- to 12-page reportthat addresses the following topics:
1. Using the included balance sheet, calculate the following financial ratios: current, net working capital, quick, and debt-to-equity. Then explain what each ratio tells you about the company and how it can inform your assessment of the company's financial strength.
2. Conduct market research for a new product line and make a recommendation. This section should include an explanation of the research processes used to make the recommendation, making sure to use a variety of peer-reviewed, credible resources, and take into consideration the current product line.
3. Develop and explain strategic goals for finance, product, and expansion, providing an explanation for each. Use the "SMART" methodology as a guide for setting your goals.
4. Write a communication strategy for how the owners can explain the strategic goals to their new employees. How should they present the information? What points should they emphasize and why? What should they consider about each individual employee when developing a communication plan?
Attachment:- Balance Sheet.rar
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