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This assignment will assess the following learning outcomes:
1. Critically appraise contemporary key branding theory and concepts.
2. Critically evaluate their impact on brand management practice.
The Assignment Task:
Assume that you are a Brand Manager in any international organisation of your choice and are tasked to develop and execute a branding programme to build awareness and create demand.
You are also expected to evaluate the challenges that will be faced by the company considering changes in the environment. You are required to write a 2500 - word report that covers the requirements below:
1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation.
2. Illustrate the impacts of brand management as practised by the organisation.
Implementation of Harvard Referencing System (minimum 10 references)
Verified Expert
Brand extension and branding strategy allows an organization to develop and promote their products and services by leveraging their brand name. brand extension allows an organization to cover an untapped market and increase their profitability. there are several ways by which an organization can extend their products to cover a large customer base in the market. These brand extension strategy are extension of features of the product, vertical extension etc. Branding strategy allows the organization to promote their products and services in a cost-effective way. The purpose of this paper is to understand the brand extension strategies used by Omantel and its impacts on their potential markets. Furthermore, the paper will also review the branding strategies employed by Omantel and its impacts on the potential markets of the organization.
Interview someone you know who is in a management role. This can be at your current place of employment or someone that you know personally who works in a managerial role. Prepare a 700-word discussion of the interview including the following:
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