Develop and distribute marketing materials

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Reference no: EM133048723 , Length: word count:1700

INSTRUCTIONS:

• Read the entire case study carefully and then respond to all questions in each of the four scenarios.
• Develop each answer to the fullest extent possible, including in-text citations from course resources in weeks 1 - 7, where applicable, to support your arguments.
• Submit your assignment as a separate MS Word document in your assignments folder. Do not type your answers into the case study document.
o Include a Cover Page with Name, Date, and Title of Assignment.
o Do not include the original question. Use the following format: Scenario 1: question 1, etc.
o Each response should be written in complete sentences, double-spaced and spell-checked. Use 12-point Times New Roman font with 1-inch margins on all sides.
o Include page numbers according to APA formatting guidelines.
o Include references in APA format at the end of each answer.

Case Study Background

The Training Solutions Division (TSD) of DRA PS was recently awarded a $6 million contract to develop a training academy for BTA, a United States government organization with highly educated personnel. The contract is for 36 months. The academy must be up and running in three months and the first classroom course offered at the start of the fourth month.

TSD must develop the following before the first classroom course is offered:

a. A project plan and timeline for the academy's development, including web site design and launch, course development and repeat course cycles.

b. Paper-based training and educational products.

c. Web-based training and educational products.

d. Digitized video training and educational products.

e. Marketing brochures, posters and e-mail announcements.

f. Event logistics plans.

g. Delivery schedules for 15 courses.

h. Training analyses for the first and second courses.

i. Instructional design plans.

j. An instructor's guide, participant manual and PowerPoint presentation with a variety of multimedia components such as graphics, animations and videos for the first course.

k. An examination for the first course.

The contract requires TSD to develop 15 classroom-based courses that are highly interactive and use innovative multimedia approaches. After all the courses are developed and delivered one time, they will be repeated during the last year of the three-year project.

Project Phases
Project development will occur in two phases:

Phase 1: Create the training academy (3 months). Implement organizational structure.
Develop and launch web site.

Develop and implement branding for the academy. Develop and distribute marketing materials.
Develop the first course.

Deliver the first course.

Begin development of the second course through the analysis phase.

Phase 2: Maintain academy operations, develop and implement remaining courses, and offer repeat sessions (2 years and 9 months). Complete development of the second course.
Deliver the second course.

Implement development schedule for the next 13 courses. Offer repeat courses during last year of the contract.
Continue to manage the academy, maintain the web site and market the courses.

Scenario 1: Increasing Staff to Complete the First Phase

Answer the following:
1. What are some of the positions you may need to recruit? Why?
2. What are the existing recruitment policies and guidelines and what challenges may they cause?
3. How will you meet those challenges?
4. What is your recruitment strategy?

Scenario 2: The Effect of Firing the Program Manager on Staffing for the Second Phase of the Project

A new program manager is needed right away. Answer the following:

1. How would you have handled the program manager's performance issues? Was the right decision made to replace her? Why or why not?
2. What options exist to find a new program manager?
3. Discuss the benefits and risks of hiring the lead instructional designer for this role.
4. Discuss the recruitment and retention challenges you face in filling the position quickly.

Scenario 3: The Effect of Losing Staff Members during a Staff Reduction

Answer the following:

1. What are your primary retention issues? What challenges do the existing recruitment and retention policies and guidelines create?
2. What can be done to retain existing employees?
3. How will you motivate the current team?
4. How will you go about replacing the ones who have left (positions that are still needed)?

Scenario 4: The Effect of Additional Workload on Continuing Operations

Answer the following:

1. Outline the steps you would take to hire employees for seven new teams.
2. What internal and/or external methods could be used to recruit and staff quality teams?
3. How will you ensure a fair, equitable, and market competitive compensation and reward strategy?
4. Propose two strategies to quickly integrate the new teams into the existing workforce.
5. Discuss two ways you will proactively manage any potential performance issues.

Attachment:- Case Study Assignment.rar

Reference no: EM133048723

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Reviews

len3048723

12/16/2021 10:09:31 PM

Find attached assignment requirements. need 100 words for each question (total 17 questions are there). need 1700 words paper + title page + references with in-text citations. U have to answer each question for the all 4 scenarios. and make it a question and answer format. Will share school resources to use as references and in-text citations.

Write a Review

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