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Assignment: Business Plan Breakdown- The Marketing Plan
This is the second milestone of your business plan-the marketing plan.
Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
• Explain how the marketing plan targets the market segment.• Provide a positioning statement for your project.• Define the products and services you will offer.• Develop and detail a pricing strategy you will use.• Describe the promotion plan you will implement.• Identify the target locations with an assessment of their viability.
Identify and explain the strong points of the managers and Identify and explain areas in which improvement is needed
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MKT10007 Fundamentals of Marketing. Summarize how your recommended Marketing Mix will implement and communicate your Brand Positioning
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q1.a large international rental car company decides to develop a customer retention program. the programs goal is to
More marks will be awarded for reports which provide more detailed discussion and indepth analysis with adequate referencing to the logistics concepts and models.
Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique.
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Ping Leung is a produce buyer for Hongxing, a large food supplier. He is buying apples, banana, pears and so on for producing soft drinks. He orders the same number and quality of these fruits as before but notices that his supplier's prices have inc..
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