User Account

All Pages

Develop and deliver a better value to a brand

Assignment Help Marketing Management
Reference no: EM131794748

Assessment task:

The assessment task 1 (presentation) is a plan of activities for assessment task 2 (report).

In the assessment task 1 (presentation), each team/individual needs to present: how you can develop and deliver a better value to a brand. Pleasechoose a brand from one of the following product or service categories.

a) An engineering consultancy service at a local town/city,

b) A beachfront motel at a local town/city,

c) A home delivery service at a local town/city, or

d) A socially innovative product for a local town/city/community.

Assessment instructions:

- Prepare your PowerPoint presentation with 10 slides (maximum). Each team will have up to 15 minutes (maximum) to present their task.

- For face-to-face/metro-campus students: you need to form a team of three (03) members (maximum) between week 1 and week 4. All in-class presentations will take place in weeks 5, 6 and 7. Your local campus lecturer/tutor will help you in forming a team and scheduling your presentation task in a timely manner. You will receive some brief feedback from your campus lecturer/tutor immediately after your presentation. Your campus lecturer/tutor is responsible to mark your assessment tasks; however, the marked tasks could be moderated by the unit coordinator. It is expected that each team member contributes to the task equally. You will also need to upload the task on the Moodle site by week 7.

- For distance, online or flex students: you can either submit your assessment task individually or team up with one or more distance, online or flex students. You can use Moodle's social/discussion forum to find other team members. You need to have a voiceover in your PowerPoint slides. For hints on how to convert a PowerPoint slide to a presentation with voiceover, please view the links below. Adding a voiceover to PowerPoint presentations in 5 easy steps:

You can also watch some YouTube videos. Please upload the task on the Moodle site by week 7. Your unit coordinator will provide you some brief feedback and mark your task.

- Any assessment with a ‘Turnitin' score of more than 20% will be checked by the marker for plagiarism although it may not necessarily mean that you have plagiarised. If we find a substantial matching rate in the ‘Turnitin' report, your task will be forwarded to an appropriate office/authority for necessary actions.

- Please ensure that your presentation includes relevant marketing concepts, theories, tools, and models discussed in the unit until week

Verified Expert

The solution is about developing and delivering the better value to a brand. In this, I have chosen a local company doing home delivery service: Big Basket. Big Basket is a local Indian company who is into online grocery retailer providing all variants of grocery at door Step. The solution discusses the company brief, its competitors, target market, current value and market position. Total references mentioned are 15 references.

Reference no: EM131794748

Questions Cloud

Run the program with various values for the tables capacity : Write a program that generates random integers in this range and inserts them into the hash table until a collision occurs.
What is the future value of annuity payment : What is the future value of a $900 annuity payment over five years if interest rates are 9 percent? (Do not round intermediate calculations)
What is the expected dividend per share : FIA Industries just paid a dividend of $ 1.0 a share (i.e., D0 = 1.0 ). The dividend is expected to grow 14 % a year for the next 3 years and then at 3 %.
Selection sort to arrange the elements in ascending order : For the following array x, show x after each of the first two passes of simple selection sort to arrange the elements in ascending order.
Develop and deliver a better value to a brand : Develop and deliver a better value to a brand. Pleasechoose a brand from one of the following product or service categories
What is the company wacc : Filer Manufacturing has 9 million shares of common stock outstanding. The current share price is $75, and the book value per share is $6.
What problems do you think resulted from communication gap : What problems do you think resulted from this communication gap? What do you think you can do to help close the gap even more when you enter the workforce?
How many passes will bubble sort make altogether : a. For the following array x, show x after each of the first two passes of bubble sort to arrange the elements in descending order.
How do you figure out interest expense on a accrued bank : How do you figure out interest expense on a accrued bank note. Borrowed 750,000 from Lessburgbant.

Reviews

len1794748

1/3/2018 7:13:49 AM

• Research methods – (5 marks) – includes a brief outline of the tools, resources, and techniques that will be used to identify, gather and analyse data/information about target markets, customer values, brand’s current and offered value, and competitors’ value propositions. • Current value analysis – (5 marks) – includes a design about how you willdescribe and explain customers’ perceived value of a chosen product, service or brand, and how competitors meet those values. Based on current theories, you also need to demonstrate how you will position your brand’s values as compared to customers’ perceived values and competitors’ values. • Conclusion and references – (3 marks) – includes a summary of the presentation, and a list of at least 15 citations and references of some published academic and research papers, textbooks and authentic Web sources.

len1794748

1/3/2018 7:13:45 AM

we need it tomorrow and of the day thanks • Title slide – (2 marks) – includes students’ names, ID numbers, unit code and name, campus, term and year, the title of the assessment task, and names of the unit coordinator, lecturer, and tutor. • Background – (5 marks) – includes an aim of this assessment, a brief explanation about a product, service or brand chosen, and its competitors. A brief outline of target markets, current value and its position in the market, and justification for proposing a better value should also be included in this section.

Write a Review

Marketing Management Questions & Answers

  Key component of marketing in its broadest sense

Choose your own case study and describe and critique its marketing - Application of the concepts covered in the module

  Developing country of increasing their international trade

What are the advantages to a developing country of increasing their international trade and multinational countries and manufacturing

  The mm target markets and positioning strategies

Create the following items that you need to address based on the MM target markets and positioning strategies:  Product name (Name your phone product (s) Advertising slogan or tag line (create and advertising slogan or tagline)

  Explain how the internet changed consumer behaviour

Explain how the Internet Changed Consumer Behaviour and Has the Internet changed the way consumers think and behave

  Explain pez corp marketing mix

Explain PEZ Corp Marketing Mix and Design a new advertising campaign to renew interest in the product

  How are providers responsible for patient decision making

Would the answer change if more insurance plans covered the expensive treatment options? What are the economic implications if the facility absorbed the cost of the treatment?

  Create a mission statement for your own career

(a) Using Medtronic as an example, explain how a mission statement gives it a strategic direction.

  Write at least four objectives for the department

A county health department wants to increase the number of Medicaid beneficiaries that participate in prenatal care. Write at least four objectives for the department

  Analyze the bids for 200 polished disks used in solar panels

You have been asked to analyze the bids for 200 polished disks used in solar panels. These bids have been submitted by three suppliers: Thailand Polishing, India Shine, and Sacramento Glow.

  What was most challenging about the negotiation process

How difficult was it to come to a consensus on your team selection? Which potential team member was most difficult to come to a consensus about? Why? What was most challenging about the negotiation process

  Is there a factor of showing it in online marketing strategy

Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution. Is there a factor of showing it in any online marketing strategy

  Methodological strategies for implementing evaluation

Identify and defend the type of program evaluation that would best align with and assess the performance of the organization you referenced in the Module 2 assignment. Include specific examples from the organization's mission statement and program..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd