Develop and communicate a collaborative strategy

Assignment Help Management Information Sys

Reference no: EM133672524

Foundations of Information Systems

Assessment - Case Study

Learning Outcome 1: Apply business and IS knowledge and concepts to develop verifiable solutions and recommendations to address and support strategic goals of a business or an organisation.

Learning Outcome 2: Develop and communicate a collaborative strategy which embodies the principles of agile methodology to stakeholders of an organisation.

Context The development of your professional skills includes researching information systems to assist with organisational issues that are encountered in contemporary business.
You will be learning important ‘agile' skills to assist in the workplace, such as scrum meetings

Purpose: To conduct research in response to current business issues that your organisation will present.

This project will require you to respond to a specific business issue that is presented to you and then design, collect, analyse, interpret, report and present data back to the business via your report. The case study is a real business. A detailed case study will be distributed in class during Module 3.1.

Report:
Introduction to Chanel

Chanel is a French luxury fashion house that was founded by Coco Chanel in 1910. It focuses on women's high fashion and ready to wear clothes, luxury goods, perfumes and accessories.

The company is currently privately owned by the Wertheimer family This is one of the last family businesses in the world of fashion and luxury with revenues of €12.8 billion (2019) and net income €2,14 billion (2019).

Chanel - Case Study To complete this assessment task you are required to design an
information system for Chanel to assist with their business. You have discussed Porter's Value Chain in class and you should understand the primary and support activities within businesses. For this assessment you need to concentrate on Marketing and Sales and how Chanel cannot survive without a Digital Strategy.

to understand the business and where you, as consultants, can add value by improving their information systems in marketing and sales.
Based on the information provided as well as your own research (reading!) into information systems write a report for Chanel to assist them in developing a ‘Digital Strategy' to develop insights for their marketing and sales especially in online sales.
Please structure the group report as follows:
Title page
Introduction
Background to the issue you plan to solve
Identify and articulate the case for a Digital Strategy at Chanel (based upon the data do you as a group of consultants agree or disagree)
Research the issues at Chanel and present a literature review - discuss the marketing and sales data analysis needs and the range of BI systems available to meet these needs.
Recommended Solution - explain the proposed Digital Strategy and information systems and how it will assist the business. You may use visuals to represent your ideas.
Conclusion
References (quality and correct method of presentation. You must have a minimum of 15 references)
Appendices should include: ‘scrum' meeting minutes and ‘scrum' meeting notes: During the Trimester you will hold scrum meetings in your groups (in class or online in a discussion thread). Each group has five minutes to state what they have done and what they plan to do in the next week (each person in the group is required to speak every week). Any issues can be addressed in this time and groups are required to take minutes and update their status every scrum meeting. These meeting minutes then need to be attached to the report as an appendix.

PART B Presentation: Your group is required to present your proposed ‘Digital Strategy' for the business in a seven (7) minute presentation pitched as though your lecturer is the client and you are selling the idea of your ‘Digital Strategy'.
Every group member must present a minimum of 1 minute with an overall maximum of six slides (plus a reference list).
The presentation is seven (7) minutes with an additional five (5) minutes for questions in in-person classes.

Referencing
It is essential that you use appropriate APA style for citing and referencing research.

Reference no: EM133672524

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