Reference no: EM133042393

BSBMKG418 Develop and Apply Knowledge Of Marketing Communication Industry

Assessment Task 1

Task summary

- You are required to conduct necessary research for Task 1 and provide written responses to all questions. In this assessment, you are required to demonstrate your skills and abilities in apply marketing communication across a convergent industry
- Submit your assessment to your assessor.

Questions

Write a report detailing the marketing communications industry and how it impacts on current business activities. This should include the following:

1. Where information on marketing communications can be found?
2. How marketing communications operates within organisations and agencies? (80-100 words)
3. How target markets and audiences are recognised/established?
4. What are relevant obligations and responsibilities and how it creates the opportunities for themselves and the organisations?
5. Define in 150-200 words on how marketing communications impacts on the wider community and society.
6. Industry changes within marketing communications, trends and technologies.
7. Why it is necessary to continually learn and seek knowledge on the marketing communications industry and apply this in your work?
8. Describe the current issues of concern in the industry in 250 -300 words.

Assessment Task 2

Task summary

As a workplace project (or as a simulated activity if not possible to do this in the workplace), produce a marketing communication for your organisation or for a client. This should be carried out from start to finish and include the following questions. Submit your assessment to your assessor.

1. The brief/reason for the communications and who are those relevant stake holders? (50-80 words)

2. How the communication should be viewed in the particular business environment it is for and the expected impact this should have? (80-100 words)

3. Gathering of information for your research purposes, including stakeholder analysis using their relevant software.

4. All legal, regulatory, ethics and industry standards applicable.

5. Your work plan for fulfilling the communication.

6. Your interactions and communications with others while working on the communication to get this finalized.

7. An understanding and application of the principles of marketing communications and the working environment/business that you work in.

8. How the communication fits into organisational marketing and media strategies? (60-80 words)

9. The construction/wording of your communication and the finished piece.

10. An understanding of digital technologies, devices and platforms and their application in your communication. (80-100 words)
Carefully read the following case study & answer to question number from 11 to 14.

John's Gym is a gymnasium located in a small country town in regional Victoria. The gym has approximately 200 members and around 30 casual users visit the gym each day.

The gym includes a small weights room that has 3 treadmills, several bikes, 2 step machines and 2 rowing machines. The gym offers a limited range of classes, including yoga, Pilates and stretch classes. Classes are held at 6 am from Monday to Friday and then again at 9.30 am and 4 pm. All classes run for one hour. There are two classes on a Saturday morning, at 8 am (palates) and 10 am (yoga) and another yoga class on Sunday from 10 am to 11 am.

The opening time of the gym is 6 am to 7 pm Monday to Friday, 8 am to 1 pm on Saturdays and on Sunday the gym is only open for the yoga class.

John's Gym's nearest competitor is located in another town about 15 kilometres away, in a larger town. That gym is larger and has a wider range of services, including a more extensive range of classes, childcare facilities and longer opening hours.

John, the owner of John's Gym, has asked you as the Administration and Marketing Officer at the gym to conduct some market research. Member numbers are dwindling and John thinks that many of the members have moved onto the gym 15 kilometres away. John is concerned that he isn't offering the kind of services his members want and doesn't know if his prices are competitive.

John wants you to find out about:
• general information about fitness trends and customer use of gymnasiums
• profile of customers most likely to use his services
• optimum pricing of services
• most cost-effective ways of promoting his gymnasium
• Identifying additional services that he might offer including types of classes, any additional equipment and additional services such as personal training and childcare.

John has only a small budget for market research, so he would like you to source some general quantitative and qualitative information from free sources, identify the average prices of gymnasium membership in country areas and the services that are offered.

You are then to conduct a small survey of potential new members to identify their exercise habits and interest being a member of a gym.

John has identified that the survey must include a short statement regarding the purpose of the survey and a range of questions that require feedback on the person's interest or otherwise in fitness, their current gymnasium membership status and a range of questions to find out about what they are prepared to pay to use a gym and the services they expect, as well as some ideas on promotional activities he could conduct to increase membership.

11. How can an organisation conduct formal and informal survey to gain relevant information for continual improvement?

12. How do you categories industry structures and networking to apply marketing communications knowledge?

13. Describe organizational and client operating environment, structures, business and marketing plans. (80-100 words)

14. Participate in a role play with your colleague/assessor to demonstrate your findings in relation to the above-mentioned questions.

Attachment:- Marketing Communication Industry.rar