Develop an understanding and appreciation about influences

Assignment Help Marketing Management

Reference no: EM132474878 , Length: word count:2000

MKTG6002 - Marketing - Laureate International Universities

Assessment: Situation Analysis

Learning Outcomes:

LO1 ) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data;
LO2 ) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;

Objectives:

• To develop an understanding and appreciation about the influences of micro and macro environmental actors forces on an organisation's ability to serve the needs of its target market;
• To develop critical analytical ability to gather and analyse relaevant data to facilitate decision making;
• To develop foresights to predict industry trend and tailor the organisation's practices to respond to the changing situation.

Scenario: Choose an organisation intends to expand its businss either through a new product development or a new business/market development.

Tasks:

Question 1. Discuss value propositions, core brand values and buyer behaviour of your chosen organisation;

Question 2. Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors);

Question 3. Analyse the macro environment, that is, demographic, economic, natural, political, technological and cultural forces to demonstrate their impacts on your chosen organisations strategies/capabilities to serve the target market (s);

Question 4. List strengths, weaknesses, opportunities and threats as well as suggest appropriate strategies to draw from strengths to capture opportunities, to overcome weaknesses and to defend from threats.

Use APA style reference and citation with 10 to 12 references.

Attachment:- Situation Analysis.rar

Reference no: EM132474878

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