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Develop an outline for your selected business

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Reference no: EM133646670

Homework: Marketing

1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:

1. Marketing professional organizations, such as 4 A's website or American Marketing Association website
2. Get Started with Marketing Research page on the University Library website
3. Business databases on the University Library

Consider the following during your business selection process:

1. The business you select will be used throughout the weekly homework and summative assessments in this course.

2. It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this homework that will require you to use your knowledge and resources to make an informed plan.

Develop a 350 to 700 words outline for your selected business in which you include the following information that you will use to complete portions of your summative assessment:

1. Mission statement
2. Vision statement
3. Product line description
4. Business information, such as the size of the business
5. Current target markets
6. Current marketing tactics.

Reference no: EM133646670

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