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Business Marketing:
Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
Develop an organizational mission statement, and forecast performance goals using your situational analysis.
Design a marketing strategy based upon your objectives.
Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
Develop a written summary and specific recommendations for the implementation of your plan.
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A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps. The importance of a detailed marketing plan can't be overstated. Marketing is as important as the product or service you provide. Without marketing, consumers and clients can't find out about the products of the organization. This paper includes developing and implementing a marketing plan for Dyson. This paper is written in Microsoft Word Document File.
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A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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