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Research Weighting 15% No authoritative sources, no evidence of research or not relevant for the task. Very limited understanding. The research has not been linked to the main text. Less than 2 authoritative sources or sources are not relevant for the task. Limited understanding. Little evidence of meaningful integration of the research with the main text. 2-3 scholarly sources. Some sources lack relevance or authority but are still appropriate for the task. Adequate understanding. The research could be incorporated with the main text more consistently. 3-4 scholarly sources. Sources are mostly well-chosen, authoritative and appropriate for the task. Good understanding. The research is integrated with the main text. 4-5 scholarly sources. Sources are well-chosen, authoritative and are appropriate for the task. Excellent understanding. The research is very well integrated with the main text.

Writing Weighting 5% No consideration for presentation. Muddled writing that is very difficult to follow. Acceptable presentation. Long winded and some clear writing presentation. Tidy presentation. Mostly clear writing but at times long winded. Professional presentation. Clear writing mainly to the point. Polished presentation. Clear and concise writing. Mature and appropriate writing style. Numerous grammatical errors. Multiple spelling errors. Some grammatical errors. Multiple spelling errors. Writing style lacks consideration. Few issues around grammar. Less than 5 spelling errors. Considered writing style. Excellent grammar with only minor oversights. Less than 3 spelling errors. Excellent grammar, correct in all aspects. No spelling errors.

Organisation / logic Weighting 5% No flow. No argument. Poorly organised and difficult to read. Does not flow logically from one part to another. The argument is not clear. Generally well organised although the flow of the argument is not always logical. Argument is clear and mostly sound. Coherently organised and logical formation of sound argument. Exceptionally well structured. Logic is easy to follow. Arguments are sound and convincing.

Reasonable discussion of other marketing activity with relevant discussion of links both within and external to organisation. Basic evaluation of synergies showing reasonable understanding. Reasonable application to case study. Some additional research carried out. Thorough and comprehensive discussion of other marketing activity with clear and relevant discussion of links both within and external to organisation. Good evaluation of synergies evidencing high level of understanding. Clear analysis with good practical application to Case study. Evidence of additional research carried out. Exceptional, insightful and comprehensive discussion of other marketing activity with clear and relevant discussion of links both within and external to organisation. Extremely high level of evaluation of synergies evidencing exceptional understanding. Inspired analysis with excellent practical application to Case study. Evidence of in-depth research carried out.

Operational Plan Weighting 25% Clear evidence of lack of understanding of key points. Flawed evaluation with very little application to Case study and weak or no examples. Poor analysis and no additional research. Lack of depth in discussion of at least 6 key points. Lack of detail and knowledge in analysis. Little practical application to case study. Reasonable discussion of at least 8 key points with good analysis and practical application to Case study. Basic evaluation showing reasonable understanding. Reasonable application to case study. Some additional research carried out. Thorough and comprehensive discussion of at least 10 key points with good level of detailed analysis and practical application to Case study. High level of evaluation showing good understanding. Clear analysis with good practical application to Case study. Evidence of additional research carried out.

Approval of Marketing Objectives Weighting 15% Clear evidence of lack of understanding, fails to identify link between marketing objectives and organisational procedures and business objectives Unconvincing evaluation with no Case study relevance. Lack of understanding link between marketing objectives and organisational procedures and business objectives. 1 valid point mentioned with weak link to Case study. Reasonable comprehension shown in linking marketing objectives to organisational procedures and business objectives. 2 valid points discussed in relevance and reference to Case study. High level of comprehension shown in linking marketing objectives to organisational procedures and business objectives. 3 valid points discussed in detail and with relevance and reference to Case study. Exceptional insight and comprehension shown in linking marketing objectives to organisational procedures and business objectives. 3 valid points discussed in detail and with high relevance and reference to Case study.

SMART Objective – Success Measures Weighting 5% Clear evidence of lack of understanding, fails to identify SMART criteria. Incomplete and weak understanding of Case Study application. Lack of understanding of SMART criteria. Poor Case Study application. Good level of understanding and knowledge is shown by relevant objective encompassing SMART criteria. Good Case Study application is shown. Very good level of understanding and knowledge is shown by very well-written objective encompassing SMART criteria to a good level. Excellent Case Study application is shown in relevant objective. Extremely high level of understanding and knowledge is shown by exceptionally written objective encompassing SMART criteria to a high level. Exceptional Case Study application is shown in relevant and insightful objective.

SMART Objective – Target Market Weighting 5% Clear evidence of lack of understanding, fails to identify SMART criteria. Incomplete and weak understanding of Case Study application. Lack of understanding of SMART criteria. Poor Case Study application. Good level of understanding and knowledge is shown by relevant objective encompassing SMART criteria. Good Case Study application is shown. Very good level of understanding and knowledge is shown by very well-written objective encompassing SMART criteria to a good level. Excellent Case Study application is shown in relevant objective. Extremely high level of understanding and knowledge is shown by exceptionally written objective encompassing SMART criteria to a high level. Exceptional Case Study application is shown in relevant and insightful objective.

Marking schedule Criteria E (0-39) D (40-49) C (50-64) B (65-79) A (80-100) SMART Objective - Product Weighting 5% Clear evidence of lack of understanding, fails to identify SMART criteria. Incomplete and weak understanding of Case Study application. Lack of understanding of SMART criteria. Poor Case Study application. Good level of understanding and knowledge is shown by relevant objective encompassing SMART criteria. Good Case Study application is shown. Very good level of understanding and knowledge is shown by very well-written objective encompassing SMART criteria to a good level. Excellent Case Study application is shown in relevant objective. Extremely high level of understanding and knowledge is shown by exceptionally written objective encompassing SMART criteria to a high level. Exceptional Case Study application is shown in relevant and insightful objective.

Hi Team, Its a case study to read from and answer the questions. Please tell the expert to read questions and case study carefully and then answer according to the requirement mention in the marking criteria. Thanks Conditions: This is a compulsory assignment. It must be submitted and makes up 20% of your final result for this paper. The completed assignment is to be submitted to your facilitator via Blackboard by the due date. Any work of others such as articles, journals, the internet or textbooks must be referenced following the latest APA referencing guidelines.