Develop an integrated marketing communications campaign

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Assignment:

Aldi Supermarket Cafe

Using three of the major promotion tools advertising, sales promotion public relations)

Develop an Integrated Marketing Communications (IMC) campaign. Each strategy must be able to be implemented by your client. Aspects you need to address include:

• Which promotional tools or elements should be used and the relevant theory for each

• Demonstrate how the promotion mix strategies will be used. Be specific, including message and media decisions.

• Make sure you discuss at each stage how these strategic recommendations meet the needs of the target market (Families, working profession and students) that you identified and your client's ideal positioning as well as contribute to your client achieving its objectives.

Reference no: EM133276829

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