Develop an insightful and critical essay

Reference no: EM132263735 , Length: word count:1500

Essay Assignment -

The statement: "The Internet of Things (IoT), machine learning, advanced analytics and artificial intelligence are technologies already transforming organisational structures, business models, new product development and solutions. However, organisations are struggling to embrace these new technologies and find ways to enhance value for their customers and stakeholders."

In this assignment, you are required to undertake research into the business opportunities these technologies offer organisations as well as the challenges they bring. You are encouraged to undertake research across multiple industries to gain a wider perspective. It is fundamental that you undertake wider reading and engagement with the material on Moodle and your own research.

The purpose of this assessment is for you to develop an insightful and critical essay that is presented in the form of a short article for a publication such as Harvard Business Review Blogs. Your readers will be both academic and practitioner audiences.

Your article must:

Be underpinned by peer-reviewed academic research - even if HBR blogs do not!
Use relevant and recent industry examples to underpin the key points you are making.
Use reliable secondary data to showcase and illuminate interesting trends.
Be very specific in how it responds to the statements provided (see next slide). You should avoid using sweeping and broad statements with little substance. Instead focus on selected specific issues and related examples and secondary data.
Provide some recommendations either in the main body or in the concluding section based on the research and analysis you have undertaken.

In assignment you must:

Demonstrate that you have undertaken academic research to gather knowledge and insight in relation to the areas covered in your essay. This means using reliable and relevant in-text references to support your arguments and claims.
Critically discuss and debate relevant issues. The assignment should not be purely a descriptive presentation of facts and information, but a discussion that includes various different viewpoints and perspectives.
Use relevant business or other examples to demonstrate how the issues discussed in the essay impact business or other relevant stakeholders.

Attachment:- Assignment File.rar

Reference no: EM132263735

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Reviews

len2263735

3/22/2019 10:25:42 PM

Word count: 1,500 words (+/- 10%). Other information: Tables: You may use tables however tables must not contain more than 150 words and must not be misused to hide information/extend the word count. Bullet points: You should not use bullet points. Your assignment must be written in third person. Further guidance: Be clear about the main points that you are trying to make. Structure your writing and use 2-3 sub-headings. Use mind mapping techniques to brainstorm ideas. Undertake wider reading and select the key supporting information and insight you need.

len2263735

3/22/2019 10:25:38 PM

Grading - Organisation and Clarity: Demonstrates concise and consistent writing. Transitions between ideas are handled well. Formatting is appropriate and writing is free of grammar and spelling errors. Issue Identification: Presents an accurate and detailed description of a variety of problems and opportunities that are compelling and insightful. Issue Analysis: Presents an insightful and thorough analysis of all identified issues. Action Recommendations: Recommendations are detailed and impactful and together compose a thoughtful plan to address major challenges. Sources and Citations: Assignment demonstrates a strong effort to uncover the most relevant, most credible sources, which are used skillfully.

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