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Case: LA Galaxy
Read the LA Galaxy case study in your textbook. This case is located at the end of Chapter 12
Answer the following questions in a discussion post to your group:
Question 1. Using terms from chapter 12 (at least 5). DEFINE the LA Galaxy product.
Question 2. Fully EXPLAIN where L.A. Galaxy soccer games are in the product life cycle. What marketing objectives would be used at this stage (see Figure 11-1)? To keep making money as long as possible, what strategies are they using (see pages 273-277). and what would you suggest ?
Question 3. LA Galaxy wants to launch a new product. DEVELOP an idea for a new product. Would you use multiproduct branding or multibranding? Why?
Question 4. DESCRIBE the steps they should take before they launch their new product (Chp. 10). What pitfalls should they consider?
Attachment:- Case - LA Galaxy.zip
it''s due today at 10 pm I sent you 2nd file as an example to make it easy which did by another student to get an idea if you need you don''t have to go in-depth, it''s just only for 5 % you have to give the answers to these questions in short paragraphs thanks
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