Develop an export strategy for an organisation

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Reference no: EM132221960 , Length: word count:2500

Assessment - Develop an Export Strategy for an Organisation

Develop an export strategy for an exporter in a developing country (NOT- Brazil, Russia, India, China or South Africa) of your choice for entry into the European market. Please choose a specific country in Europe that the product or products will be exported to. Also ensure that this firm is not already exporting this product(s) to that European country.

Details of the task - Required - Write a Board Paper asking the board of directors of the chosen exporter to adopt and implement your proposed export strategy. Your Board Paper should include an analysis of the proposed strategy taking into account the following issues:

International trade theory: Why and how firms engage in international trade
Approaches used by firms to adhere/avoid/bypass instruments of trade protection or to benefit from trade promotion and investment tools (at national, regional and global levels)
Types of export-related strategies
Accessing market opportunities: entry strategy, cross-border collaboration and risk analysis
Logistics, modes of transport and information technology
Incorporating ethical issues in strategic decision-making

Your analysis and recommendations should also consider the benefits and potential barriers to successful implementation of the future strategy. This should be followed by a step by step implementation plan.

This assignment is designed to assess learning outcomes:

1. Demonstrate a critical awareness of the complex nature of international trade, its main actors, the legal frameworks and institutions and their major issues;

2. Critically analyse and evaluate the trade exchanges at both quantitative and qualitative level;

3. Demonstrate detailed knowledge of the main trade, investment and promotion tools;

4. Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues.

Reference no: EM132221960

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Reviews

len2221960

1/23/2019 9:53:39 PM

Further information - Your Board Paper should NOT exceed 2500 words and submitted as ONE WORD DOCUMENT file using the Standard Board Paper Template provided. Please save your file as Surname-FirstNamesInitial-M018LON-BP. Please include page numbers to your assignment. Word limit: The marks of any student who exceeds the word limits stated above by more than 10% (i.e. exceeding 2750 words) will be reduced by 10%.

len2221960

1/23/2019 9:53:33 PM

There is no penalty for writing fewer words (i.e. less than word limit). Assignments submitted as PDF will not be marked. Your assignment will be assessed using a rubric (marking criteria). This can be found in the Module Guide for M018LON Managing International Trade. Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the CU Harvard Referencing Style (please refer to the CU referencing guide).

len2221960

1/23/2019 9:53:28 PM

Please use the structure as is on the board template. Layout - Your work should be word processed in accordance with the following: Font style, Arial, font size 12, 1.5 line spacing. The page orientation should be ‘portrait'. Margins on both sides of the page should be no less than 2.5 cm. Pages should be numbered. Your name [should/should not - delete as required] appear on the script. Your student number should be included on every page. Need proper references and citations.

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