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This week you will continue to develop your marketing and communications plan for The Westside Coffee Company.
- Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results
- Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, and the anticipated results
- Develop an executive summary for your proposals.
- Resources:
Schulz, E. (2021). Integrated marketing strategies. MyEducator, LLC. - Topic 5 & 6
https://www.thewestsidecoffeecompany.com/
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