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Problem: Marketing- Ensuring the Success of Any Marketing Campaign Essay
Develop an essay that addresses the key points relative to the messaging strategy you have selected.
Choosing the right messaging strategy is a key component to making your campaign effective. Considering the brand/product/service/offering from your marketing campaign proposal, please explain what kind of messaging strategy or strategies you will pursue. What steps of the consumer decision making process do you want to best address, hierarchy of effects? Why is your strategy a good one for this? Furthermore, what type of appeals might you want to pursue? There are seven, you can choose more than one. Consider whether or not you are using a source or spokesperson in your campaign. What criteria would you use to choose this person? This should go above and beyond your messaging strategy section in your campaign proposal. I advise that you pay extra attention to Chapter 6 in drafting this document.
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