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Develop an email strategy

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Reference no: EM133573625

Assignment:

Email Marketing Campaign Assignment:(15%)

Description: Email Marketing Campaign Assignment Overview

The goal of this assignment is to develop an email strategy and utilize email marketing to drive awareness and acquisition for your brand.

  • Pick one of the following brands provided below and develop an email campaign that will drivethe event identified objective and acquisition/attendance/registration/booking to your business.
  • You are required to identify the ideal target audience, develop messaging and offer/incentive todrive email open rate, engagement and ultimately registration and attendance to the event.

Deliverable: Presentation format i.e. PowerPoint

Email Marketing strategy which outlines your target audience including the number of emailsyou will send out.

Your strategy needs to incorporate a Testing Matrix with the details of the variables beingtested and why.

Email strategy to identify:

1. Identify the CTA and Incentive

2. Target audience and rational as to why you chose this audience

3. What are the target audience characteristic?

You need to develop an Introductory Email that incorporates all the email fundamental and afollow-up and reminder email for those that have registered for the event. (3 separate emails)

Using HubSpot, MailChimp, Constant Contact or Adobe Spark (Gmail does not count) you will develop the email messaging and creative

Client Selection: Pick One of the following for your Email Campaign

  • Starbucks - Customer Appreciation Event
  • Air Canada Vacations - low fair event
  • The Keg - Summer Nights Meal Special

Resources: Google search, Canva, Adobe Spark, MailChimp, Property website.

Reference no: EM133573625

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