Reference no: EM133404098

Assignment:

You will take on the role of a Digital Marketing team, working for your local Boston Pizza restaurant.

Boston Pizza is a Canadian-based family restaurant and sports bar that owns locations in Canada, USA, and Mexico. Boston Pizza specializes in pizza, pasta, burgers and sandwiches, salads, and desserts.

The owner of your local restaurant, David B., has mentioned that he would like your team to make and implement the following via email marketing:

1. An introduction/welcome email to new subscribers.
2. A promotional email for medium-sized cheese pizzas.
3. A promotional email for a discount on all food items.
4. An exit email for when customers are not actively engaging with any campaigns.

After many information sessions and strategic planning meetings with David B., you have learned the following information:

• The average spend per customer is $20.
• The most frequent visitors are younger couples and younger parents with children.
• Younger audiences tend to take advantage of promotional materials.
• General discounts on the final bill help incentivize "stubborn" (less likely to engage) customers to interact further with the restaurant.

Part 1: Develop an email marketing campaign strategy based on the information provided.

Apply knowledge of course concepts to the facts and details of the case scenario to develop an email marketing campaign that identifies key goals that align with the marketing goals of the company.