Develop an efe and cpm matrix for an airline

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Reference no: EM132965757

1. Develop an EFE and CPM Matrix for an Airline company PAL Steps

  • List key external factors as identified in the external-audit process. Include a total of 20 factors from both the opportunities and threats.
  • Assign to each factor a weight from .0 (not important) to 1.0 (very important). These weights show the relative importance. The total of all the weights should equal 1.0.
  • Assign a 1-4 rating to each factor to indicate how effective the firm's current response strategy is: 1= the response is poor, 2 = the response is average, 3 = the response is above average and 4 = the response is superior.
  • Multiply each factor's weight by its rating to get a weighted score.
  • Sum the weighted scores for each variable to determine the total weighted score.
  • Explain the meaning of the final score

Reference no: EM132965757

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