Reference no: EM13831599

Deliverables: A report and (prototype) e-commerce website

Develop an e-commerce website prototype for a small business enterprise in the NEUROSCIENCE INDUSTRY (IMPORTANT: no other industry may be chosen for this assignment).

Note: The level of complexity of the website and depth of detail in the documentation will contribute to the mark accordingly.

Evaluation:

Part 1: Website Development Planning Report

The report will consist of at least the following:

1) Analysis

a) Clearly identify the goals of the business, the target market and demand and outline specific objectives of the website.

b) Provide a reliable analysis of needs, which must include both business and stakeholder requirements for use of the website.

c) Identify appropriate metrics to measure objectives.

2) Development

d) Detail the development lifecycle: requires a logical description (what needs to happen), followed by a physical description (how it will happen).

e) Provide clear reasons for choices made, and report limitations inherent in these choices, including for:

i. development tools and scripting language(s).

ii. payment systems.

iii. database.

iv. security and privacy management.

v. inclusions (e.g. media, links, community, documentation).

vi. customer service and communications.

vii. website style and aesthetic design.

viii. website structure.

ix. compatibility.

x. scalability.

3) Presentation

f) The report will address the following qualitative features/concerns:

i. a title page and table of contents, and lists of tables/figures, as required.

ii. appropriate use of headings, tables/graphs/images, appendices and references.

iii. correct spelling and grammar throughout report.

iv. logical structure to the report - complete, consistent and comprehensible.

Part 2: Presentation of a Complete Prototype Website

1) Prototype Functionality

The prototype e-commerce website will contain at least the following functionality:

a) A brief history of the enterprise.

b) Requirements for customers to provide personal or sensitive information are appropriate and there is appropriate reassurance about the security and privacy of that information.

c) All product information and search capabilities that a reasonable person might require before undertaking a transaction.

d) Shopping cart design is appropriate to meet business information and customer usage needs.

e) All the accessories that complement the product, service and/or price that a reasonable customer might expect.

f) All the payment and delivery options that would be generally appropriate, convenient and reassuring to the reasonable customer.

g) A clear indication of a commitment to after-sales customer support and service.

h) An appropriate and functional database to store product information, customer information and transaction information.

i) Consistent, aesthetically pleasing design promoting the brand.

j) Error-free and quick loading pages, with several easy-to-use navigation options.

2) In-Class Presentation

Group members comprehensively give an in-class demonstration of their website to, and answer questions raised by, the tutor:

a) Website features: each student must successfully demonstrate their individual contribution and explain it in a clear manner (e.g. complete, concise, informative and interesting).

b) Questions: each student must appropriately answer questions on how the website meets business or customer needs.