Develop an e-commerce strategy and prototype web site

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Reference no: EM13324593

TASK 1 - Assignment 2 Journal

Maintain a journal of the activities and research that you have engaged in in the completion of this assignment.

The journal mustdocument the progress that you have made from start to the conclusion of this assignment.

Use the Journal Template provided in the CIS8100 StudyDesk.

The journal entries will include, in date order, the following:

? Date of project/research activity
? Project/research activity
? Duration
? Description/Discussion of the project/research activity
? Follow up task arising from this activity


TASK 2 - Preliminary analysis of proposed online business and e-commerce strategy

For Task 2 you are required to conduct a preliminaryanalysis of your proposed online business (of your own choosing) and develop an e-commerce strategy and prototype web site.

The report must address the following:

1. Conduct an environmental analysis of your proposed e-commerce presence, keeping in mind the potential for global e Business and focusing on the following:

a. Value propositions of your e-commerce strategy

b. Core competencies that can be enabled/enhanced through an e-commerce presence

c. Market analysis and trends regarding your proposed e-commerce strategy

d. Evaluation of youre-commerce strategy in terms of Porter's competitive forces model (https://www.buildmyonlinestore.com/articles/how-defensible-is-your-e-commerce-business-model/).

2. List and describe how thestrategic goals and objectives of your organisation will be addressed in your proposed e-commerce website.

3. Identify what key stakeholders/customerswill want from your proposede-commerce website, and how this fits with the goals of the e-commerce website and the organization

4. Briefly describe and justify the e-Commerce business model(s) that will be used in your e-commerce website.

5. List and briefly describe the potential risks associated with your proposed e-commerce strategy and presence.

NOTE: The word length for this task is about 2500 words, so ensure you cover all the above topics adequately and concisely while taking this constraint into consideration.


TASK 3 Briefing document of required Joomla! Activities undertaken for Assignment 2

Prepare and submit a briefing document (about 500 words) on completion of the following activities using your assigned Joomla!2.5 website:

1. Use the assigned URLsupplied to you by your Course Leader to commence the first steps in familiarising yourself with Joomla as a content management system and to develop a preliminary prototype of your proposede-commerce website. (State the URL in the first part of the report)

2. Configure the e-commerce site and create a home page (include the name of the your proposed e-commerce business or entity) with a menu and links and describe the steps required to achieve this (include snapshots in your document).

3. List all the Joomla!components and features you are likely to use for Assignment 4 and why (see a selection of Joomla! features below).

4. List and briefly describe any links and resources that you have used or are likely to use to research and build your e-commerce website.

Reference no: EM13324593

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