Reference no: EM133208115

As the Executive Director of the Coastal Hospice Program, you are aware that many families want to give back when a loved one passes on. They are grateful for the excellent care and compassion demonstrated by the staff in the final hours of a family member's life. Mr. Howell has recently lost his 80 year old mother who was cared for in the Hospice Program for the last year. The Howell's own the local Buick dealership and they are well known for their generosity and community mindedness. You are in need of additional space in your facility as the need grows for more hospice care for seniors in your region. You would like to approach the Howell family for a donation but you want to be prepared to answer questions and offer a plan that is acceptable to them since you would like to request a major gift.

Develop an appeal to the Howell family. 

How would you approach them? 

Would you use a letter, telephone call, individual meeting? 

Reference:

Bray, I. M. (2019). Effective fundraising for nonprofits: Real world strategies that work, 6^th Edition, Nolo, CA