Reference no: EM132240220
Question: 1. Develop an AdWords Account structure that includes campaigns and associated ad groups with themed keywords (Note: Although accounts often have many campaigns, for the purpose of this project, you should focus in on just 1 or 2 campaigns to really hone your skills.)
• Identify the product or service categories that should be established as campaigns
• For each campaign, compile a list of themed keywords and establish ad groups. Your list of keywords should include keyword match-type.
• Support and explain your account structure recommendations. For example, why these campaigns? Why these ad groups? Why these keywords? Why these match-types?
2. Develop effective ads for your ad groups
• For each ad group, you should develop 2 ads
• Ads should incorporate keywords, have a strong headline, and a call to action within the body copy
• Explain why these ads will be effective in meeting the client/company's online marketing objectives
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