Reference no: EM131149345
Your task is to develop an advertising campaign for a selected product or service. The project entails selecting a product or service, developing the advertising campaign, designing a print advertisement, and writing a final paper discussing the requirements outlined below. You may create a new product or service or propose an entirely new campaign for an existing product offering.
CAMPAIGN REQUIREMENTS:
Your analysis should explicitly incorporate concepts from the course when appropriate. You may organize your paper in any manner that seems useful.
1. Situation Analysis. The situation analysis is a critical element of the advertising campaign. It includes research findings about the company, product, competition, industry analysis, marketplace, and consumers.
2. Strategic Analysis. The strategic section of a campaign plan identifies the main problem or opportunity facing the organization, the advertising objectives, the target audience, the competitive advantage, and positioning for the product. Discuss your specific strategies and tactics for achieving the above objectives.
3. Creative Plan. The creative plan includes a theme, or creative concept, and executions for different promotion mix elements and media types. An original 8 l/2 x 11 inch print ad must be included in the paper. Although a print ad is required, other media choices are welcomed including videos, radio spots, etc. .
4. Media Plan. The media plan includes media objectives, media selection both type and vehicle, timing schedules, and a campaign budget. The campaign MUST include more than one type of media (i.e., tv, radio, magazine, internet, newspapers, outdoor, etc.).
5. Other Marketing Communications Tools. Students are encouraged to discuss other communications tools such as social media, point-of-purchase displays, free samples, contests, coupons, spokespersons, direct mailings, web site, etc. CREATIVITY IS REWARDED !!!
6. Implementation. Discuss the recommendations that you would make to management for implementing the preceding campaign and any future possibilities.
|
Briefly about the purpose of osha efforts
: First, define and describe OSHA. In your definition, you want to talk briefly about the purpose of OSHA efforts. Conduct a bit of research and summarize possible strategies to reduce OSHA violations in a particular industry or even in your organizati..
|
|
Volume of output at which both locations have same profit
: Peggy Lane Corp., a producer of machine tools, wants to move to a larger site. Two alternative locations have been identified: Bonham and McKinney. Bonham would have fixed costs of dollar 780, 000 per year and variable costs of dollar 15,000 per stan..
|
|
Apply theories-models and practices of marketing
: Reflect on the knowledge and skills regarding course MBA Integrated Global Marketing and address the following questions in your post: Apply theories, models, and practices of marketing. Integrate fundamental principles and applications of marketing ..
|
|
Communicator strategy and audience strategy
: The company you work for has just announced that it intends to sign on 20 new clients each month for the next six months. Communicator Strategy - your communicator strategy needs to include general, action, and communication objectives. Audience Stra..
|
|
Develop an advertising campaign-situation-strategic analysis
: Your task is to develop an advertising campaign for a selected product or service. The project entails selecting a product or service, developing the advertising campaign, designing a print advertisement, and writing a final paper discussing the requ..
|
|
Good mission statement
: Why do you think some firms have mission statements that do not answer these basic questions? Does your company's mission statement answer these questions?
|
|
Good understanding of organizational behavior
: Explain why it is important to have a good understanding of organizational behavior and discuss possible ramifications for managers that might not understand the importance organizational behavior. Provide an example to share with the class
|
|
What are the ethical implications for leaders
: What are the ethical implications for leaders who ignore the impacts of severe stress on their employees? How would yo assess the level of ethical interpersonal communication in an organization at which you are or were employed? Give some concrete ex..
|
|
The teleological theories of moral philosophers
: The teleological theories of moral philosophers are
|