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Part One: Action Equation

Develop an action equation for your organization (or the last organization for which you worked). The action equation should address overall leadership strategy or leadership strategy for a specific project or goal. An example of an action equation is found in Table 6.1 in the textbook.

Include these criteria in this assignment:

Use the material in the textbook from chapter 3 ("Do"), chapter 4 ("Know"), chapter 5 ("Feel"), and chapter 6 ("Why Nots") as a guideline.

Focus on what employees or team members need to do.

Expand on what employees or team members need to know.

Culminate with what they need to feel to take the right actions.

Include at least six items in the "Do" category, four items in the "Know" category, two items in the "Feel" category, and two "Why Nots."

Part Two: Conversation Platform

Develop a conversation platform for your organization (or the last organization for which you worked). The conversation platform should combine the most pertinent elements of the action equation into a simple five-piece message set. An example of a conversation platform is found in Figure 7.2 in the textbook.

The conversation platform should include:

A core message (the middle box in Figure 7.2), which is the essence of what leadership wants employees to do. This core message or "cause" should be no more than two sentences in length and create a motivational connection that will make employees want to take action.

A set of four building blocks (the outer boxes) that support the core message. Each building block should contain an action that supports the core message (two sentences at the most).Each building block should also contain a list of four to eight proof points that relate words with actions. The proof points may describe specific actions or ideas that support the building blocks.

Part Three: People Channel

Using the People Channel Dynamic in Figure 2.1 in the textbook, create a specific People Channel for your organization (or the last organization for which you worked).

Include specific individuals that align with these roles: senior leadership, managers, frontline supervisors, and employees.
Identify at least one person at each level (ideally more) and include yourself. The levels in your organization may not be identical to those in the example.

Describe what methods are typically used to communicate between these levels. These methods may include, but are not limited to: face-to-face conversations, meetings, conferences, newsletters, e-mails, text messages, intranet, net meetings, and corporate broadcasts.

Part Four: Final Paper

In a 500-750-word paper, answer these questions about the final assignment:

Why do effective leaders need an action equation?

What are the advantages of narrowing strategic messages into a conversation platform?

Why is the People Channel critical to effective leadership communication?

Identify at least two key takeaways from this course and explain how you will apply them to your leadership.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is/is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

REQUIREMENTS

Content 1: Action Equation: Include Material from Textbook. Analyze What Employees Need to Do, Know, and How They Feel: Action equation ardently addresses all assignment criteria. Analysis is succinct and generalized.

Content 2: Conversation Platform: Include a Core Message; Select Four Building Blocks; Proof Points: Conversation platform comprehensively addresses assignment criteria. Core message contains important detail, including four building blocks and four to eight detailed proof points.

Content 3: People Channel: Specific on Senior Leadership, Managers, Frontline Supervisors and Employees; Identify Persons at Each Level; Describe Method of Communication: People channel comprehensively addresses assignment criteria. Roles precisely are identified; methods of communication are described and analyzed in detail

Final Paper Content: Assemble importance of Action Equation, on using Conversation Platform to narrow messages, importance of People Channel; include two key takeaways and application: Paper carefully addresses all assignment criteria. Key components from all parts are included and examined completely; Many takeaways and application ideas are presented extensively.

Thesis Development and Purpose: Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.

Argument Logic and Construction: Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

Mechanics of Writing (includes spelling, punctuation, grammar, language use): Writer is clearly in command of standard, written, academic English.

Writer is clearly in command of standard, written, academic English: All format elements are correct.

Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment and style): In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error.