Develop an abridged marketing mix with strategies

Assignment Help Strategic Management

Reference no: EM132520268 , Length: word count:1200

Develop an abridged Marketing Mix with Strategies for every 'P' for restaurant business

You are required to use Week's 5 module material to develop an a Marketing Mix with Strategies for every 'P' (Product, Price, Place, and Promotion). In doing so:

(a) Explain how your marketing mix aligns with your company long-term strategy/ strategies, and

(b) Explain why you have selected the specific strategy for each 'P'

Specifics

• If necessary, examine analytical tools for the identification of market positions, including customer analysis and segmentation; competitor analysis; portfolio analysis, market attractiveness and business position assessment; product life cycle matrix.

• You need to support your answers with relevant evidence from your readings thus far

Attachment:- Essay Marketing Mix.rar

Reference no: EM132520268

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