Reference no: EM132292195

Often data science products are first used internally, before they are subsequently offered as data science related services to other firms. However, at Fluitec Wind, there are no internal customers and the company was instead launched with the goal of catering to external customers right from the start. You have been hired as an external consultant by Frank Magnotti to support Fluitec Wind’s head of Portfolio and Innovation Management, to help with business development.

Frank Magnotti has put your task into simple words: Develop an alternative business model under which we sell our predictive analytics capabilities and the value generated from our data assets.

Case Discussion: Develop an alternative business model under which Fluitec Wind could benefit from their existing data science capabilities. This could be in addition to existing business (i.e., expansion) or as a replacement of existing service model. Describe how existing data assets and data science capabilities can provide value in the context of Fluitec’s business strategy. Also consider whether it would do the same in the context of potential competitors’ strategies. Identify possible opportunities and potential threats. When doing this, explain also why you think customers could be attracted and how the new business model would fit with Fluitec Wind’s business strategy. Which other opportunities and connections to new problems could benefit from the data science approach taken by Fluitec Wind?