Develop advertising and promotional strategies

Assignment Help Marketing Management

Reference no: EM133199841 , Length: Wrod Count: 3000 words.

Problem: Product and Service Production Research Paper

Principles of Marketing and Sales Research Project For your project this semester you will research and create one of the following:

A Marketing Plan and Integrated Marketing Communications (IMC) program for the retail brand Target. The format for your research and written portion of your project will be based on the retail brand Target:

Part 1:

Marketing Plan Introduction Evaluate Current Situation- Complete SWOT Analysis Identify the Marketing Mix- 4 P's of Product, Place, Price & Promotion Overview of Promotion here, it will be covered in detail below. Positioning Statement for your product/service.

Part 2:

Integrated Marketing Communications (IMC) Program. Identify target market(s) Determine advertising and promotional objectives. Develop advertising and promotional strategies- 5 ways in IMC Select media vehicles and schedule Develop creative promotions Conclusion.

Reference no: EM133199841

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