Develop advertising and promotional strategies

Assignment Help Marketing Management
Reference no: EM133199841 , Length: Wrod Count: 3000 words.

Problem: Product and Service Production Research Paper

Principles of Marketing and Sales Research Project For your project this semester you will research and create one of the following:

A Marketing Plan and Integrated Marketing Communications (IMC) program for the retail brand Target. The format for your research and written portion of your project will be based on the retail brand Target:

Part 1:

Marketing Plan Introduction Evaluate Current Situation- Complete SWOT Analysis Identify the Marketing Mix- 4 P's of Product, Place, Price & Promotion Overview of Promotion here, it will be covered in detail below. Positioning Statement for your product/service.

Part 2:

Integrated Marketing Communications (IMC) Program. Identify target market(s) Determine advertising and promotional objectives. Develop advertising and promotional strategies- 5 ways in IMC Select media vehicles and schedule Develop creative promotions Conclusion.

Reference no: EM133199841

Questions Cloud

Develop a research question : Think of some challenges you have faced in your current or previous employment. Summarize the problem, develop a research question
Explain the elements of negligence : Pioneer Academy Identify and explain the elements of negligence and What is "stare decisis" and why is it so important to the American legal system?
Transactions in the entertainment industry : Do you think some aspects of legal practice can or should be replaced by (or at least supplemented with) AI and AI applications? Why or why not?
Develop an argument for the defendants : Mr. Singh is the owner of Nikka Traders ("Nikka"), a Vancouver company which sells food products to Japan. Cheena Japan Ltd ("Cheena') is Nikka's main customer
Develop advertising and promotional strategies : Develop advertising and promotional strategies- 5 ways in IMC Select media vehicles and schedule Develop creative promotions Conclusion.
New legal issues in the workplace : Make sure your case effectively illustrates your topic, is Canadian and is NOT from the textbook (unless otherwise agreed with the instructor). Presentation mus
Outline two solutions for each of the presented issues : Due to the remarkable raise and advancement of technology, Outline two solutions for each of the presented issues
Unintended consequence on a project : What people think of when they discuss unintended consequences because it is a negative outcome, although it is important to note that a windfall
What qualifies as a criminal rate of interest : (1) What qualifies as a criminal rate of interest? (2) What are the three (3) main rights of shareholders?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd