Develop a yoghurt product for bottom-of-the-pyramid market

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Reference no: EM133319712

Assignment:

A large consumer goods company plans to develop a yoghurt product for the bottom-of-the-pyramid market to relieve diarrhoea in children. What difficulties will the firm face in developing its marketing program, how can it overcome those obstacles, and how can the firm increase the chance that its engagement will be sustainable in the long run describe it brreifly?

Reference no: EM133319712

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Develop a yoghurt product for bottom-of-the-pyramid market : A large consumer goods company plans to develop a yoghurt product for the bottom-of-the-pyramid market to relieve diarrhoea in children.

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