Develop a website for disseminating information

Reference no: EM133498663

Assignment: Community Engagement and Communication Plan

Instructions

A major funding agency in California is now requiring a community engagement plan. You are tasked as an individual creating your own. There is an example attached, but you will focus on creating one that discusses how you would disseminate the findings from a study related to your project. Here are some dissemination strategies to draw from. This must be ONLY ONE page, one-inch margins, 11-point font, Times New Roman.

Dissemination Strategies

Foster Opportunities for Cross Project Information Sharing.

Disseminate information via regular scientific outlets; through peer-reviewed journals; local, statewide and national meetings; scientific webinars (be specific, with what agency and how many).

1. Deliver formal tailored presentations to community clinics, healthcare providers, and the public health community (including faith-based organizations, community-based organizations, government organizations, schools) (Name as appropriate) reporting back on the latest findings from our research.

2. Disseminate to Key opinion Leaders/Policy Makers: We will coordinate twice a year briefings for policy and decision makers in local district offices of California Legislators, City Council Members, the Los Angeles Mayor's Office and other key opinion/ policy and decision makers.

3. As information becomes available, we have identified specific community and academically based organizations that will work with our investigators on disseminating critical information to focused audiences.

Enlist support of main partners in this dissemination effort. For dissemination to scientific and academic audiences, we will support the traditional academic dissemination through peer-reviewed journal manuscripts, attendance at local, state, national and international conferences and meetings.

1. Example: Dissemination Activities - Knowledge Transfer to multiple audiences (academic community, community at large, policy makers).

Dissemination activities will be conducted to meet the needs of various audiences.

Academic Audiences: A series of four webinars via the Society for Research on Nicotine and Tobacco (SRNT) (See letter of support) are anticipated. In addition we will participate in local, national and international conferences and NIMHD meetings with other Centers of Excellence, to present information related to the Core's activities throughout the life of the Center. Knowledge Transfer for Community Audiences: We have partnered with the California Tobacco Control Program via the California Department of Public Health and its 61 local lead agencies (county health departments), and their respective coalitions (in Long Beach, Pasadena and Los Angeles) (See letters of support) to do XXXXX. Among the activities for knowledge transfer we include regular presentations (XXX presentations are anticipated ) to various community audiences.

1. Additional Dissemination Strategies (Choose from here or create your own)
2. Produce leave behind packets with the latest information on our research for your participants - to inform them of your findings.

Mini symposia to disseminate to various mixed audiences the findings.

Advisory Groups can serve a dual function of informing the research and also dissemination to community residents, policy makers, the media, population at large.

Need to determine your audience (internal, external); Develop a communications plan; Facilitate exchange of Information with reporters, media, social media, as appropriate

Maintain contacts with local, statewide, regional officials, policy groups, define the groups American Heart Association, American Lung Association, American Cancer Society

1. Develop a Website for disseminating information
2. Develop a project logo
3. Develop project materials
4. Develop information dissemination forum
5. Identify other researchers with similar interests

Produce News releases on Local and social Media to Use as Relevant

Maintain a Twitter presence, Instagram, Facebook page, other

1. Produce materials to communicate to the appropriate audiences (such as policy briefs for policy makers)
2. Develop an electronic newsletter
3. Conduct research information retreats
4. Write news releases as relevant
5. Distribute news releases or work with USC Media office for distributing latest research findings
6. Develop targeted electronic mailing list
7. Conduct education workshops, forum; Publish in trade publications, not just scientific journals
8. Attend public health conferences and meetings beyond those for research audiences, but more oriented toward translation
9. Use TV and other media if relevant
10. Scientific publications
11. Conferences and meetings
12. Produce research briefs
13. Produce op-ed pieces
14. Produce and disseminate reports for lay audiences (as relevant and define).

Reference no: EM133498663

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