Reference no: EM133283149

Assignment - Marketing Research and Data Analysis

Company: Birchcliff Energy Ltd.

Learning outcome 1: Research consumer behaviour, competition, and target markets to develop a value proposition of a product or services that considers sustainability.

Learning outcome 2: Apply the marketing mix, including product, price, distribution, and integrated marketing communications to create value for a product or service.

Learning outcome 3: Identify opportunities and challenges associated with sustainable marketing business practices.

Assignment Value:

Instructions
Congratulations! Your manager at M1 Consulting Inc. would like you to continue the project. You will design a research and analytics strategy.

The format of your analysis can be one of three forms. It is your choice:

• Traditional report written in full paragraphs and sentences (no more than 5 pages)
• Video with references included (no longer than 10 minutes)
• Audio with accompanying notes and references (no longer than 10 minutes)

Use the same company that you have analyzed in your first two cases.

You are expected to use at least one source of information to inform your design.
• Will you be able to access to Big Data (websites, social media, etc.)?
• Will you use relational databases (information stored in fields, etc.)?
• Will you use non-relational databases (documents, etc.)?

Your report should contain the following sections, at minimum:

1. A Title Page to include the name of the company, and your name, your instructor's name, and the date (not included in page count)

2. Problem Statement, approximately ½ to 1 page
Written or described in complete paragraph format, pleasestate the marketing problem.

3. Research Design, approximately 1 to 2 pages
Develop a clear research design. Be sure to consider:
• The type of marketing research you will conduct (exploratory or descriptive);
• The sources of information to be used;
• The research methods (survey, experiment, and/or observation);
• The sampling plan; and
• The schedule and cost of the research.
• Briefly explain "Why?" and "How?", where applicable, based on what you have learned about the company and your design. If using a survey, how will you distribute it? Provide an example of one to three question(s). What technology do you need to use?

4. Hypothesis, approximately ½ to 1 page
• What do you think the outcome of your design will tell you about your problem?

5. Ethical Considerations, approximately ½ a page
• Address how you will collect, use, and report data ethically.

6. Recommendations, approximately ½ to 1 page
• Based on what you have learned through your designwhat conclusions can you predict? What do you need to communicate to management?
• Can you/Should you make use of any visuals?

7. References/Bibliography - final page (not included in page count)
• List all references used, including publications and websites.