Reference no: EM13861732 , Length:

Your supervisor holds a meeting one afternoon to acknowledge that the current company you work for, Construction Consultants, Inc. (CCI), needs to consider some new ideas for extending some of the current services it offers. The core business manages short- and long-term projects for small and large companies. Business is a bit sluggish because many companies have cut back on various projects because of a slowdown in the housing market. One specialty of CCI is following the project from idea blueprints to the final building structure and hiring the various contractors needed in the development of a residential home or commercial business building.

The group has come together to spend a day off-site from the company's premises to discuss some new ideas for building the business. As lead project manager, you prepare some ideas on how to bring the group together to creatively brainstorming some new service offerings.

Your team must come to an agreement upon 1 product you want to overhaul and relaunch next year to be introduced to a new market segment. Once you determine the product, you will develop a team presentation for your new client to show how the existing product can be revamped for next year's product relaunch.

Group Portion 1: Select the product.
• Meet with your group and determine the following:
o Select the product your team wants to overhaul and relaunch to a new market segment.
o Post your individual ideas about the product relaunch to the Small Group Discussion Board.
o Select a team leader who will be responsible for the following:
o Setting any internal deadlines for group discussion and project deliverables
o Submitting a final team synopsis in the Group Portion presentation that states what final creative process the team chose, and why

Individual Portion: Plan the process.

• Write a 500-600 word narrative including the following:
o The 1 creative exercise that you believe the team should use for this project
o A 1-sentence goal or objective of the exercise in creating idea generation for the product relaunch
o An explanation of how the exercise fits the project
o A description of the predicted outcome of the exercise

Your assignment will be graded in accordance with the following criteria.

Group Portion 2: Put the process in action.

Part 1: The team should do the following:

1. Discuss the creative approaches submitted by each individual.

2. Come to a consensus on the best creative approach that fits the project. The team leader will submit the final group presentation to the Small Group Submitted Files area.

Part 2: Based on the creative process choice, the team will develop a presentation that includes the following:

• Slide 1: An introduction of the existing product, its features, and benefits.

• Slide 2: The 1 best creative exercise identified by the group to generate new ideas for the product. Explain how the exercise works and how it will help generate ideas
for a new market segment that fits the new and improved product.

• Slide 3: The team process. Explain the general team process you followed. Include 2 rules or guiding principles that the team followed in the creative process to generate new ideas.

• Slide 4-5: The predicted outcome of the team's creative approaches. List 1-2 things that could occur to hinder or enhance creativity in the group setting.
• Slide 5-6: An introduction of the new and improved product, its features, benefits, and new market segment.
• Slide 6-7: A justification of how the creative process matched the outcome: a new and improved product.
• Slide 7-8: Final observations and conclusions. List 2 positives and 2 negatives of the creative process for this particular product.
• Create skills in group problem-solving processes and team-building techniques